Social Media Is Changing The Fashion Industry
The fashion industry has changed and transformed as we have become more technology dependent. Social media is changing the way this industry sector works, we live in a world that is more online than ever.
For fashion companies, there are two benefits of social media: it’s cheaper than print media and it seems more subjective. For customers it appeals to them as they feel involved by having a sneak peek of the exclusive and private world of luxury fashion brands.
We live in a world packed with fashion and beauty bloggers, with many examples out there, bloggers don’t need any training other than an eye for fashion, content curation and a Facebook and Instagram account. One (now) famous blogger is Chiara Ferragni, with her blog, ‘The Blonde Salad.’ She started her blog in 2009 whilst at a law school in the US, two years down the line she was awarded blogger of the moment by Vogue. Her blog is now worth $8 million, she gets 500,000 unique visitors every month and has about 7.4 million Instagram followers. This is very similar to word of mouth marketing which was an effective way of promotion before social media. (Reported by Ecem on March 25, 2018)
For fashion companies, there are two benefits of social media: it’s cheaper than print media and it seems more subjective. For customers it appeals to them as they feel involved by having a sneak peek of the exclusive and private world of luxury fashion brands.
We live in a world packed with fashion and beauty bloggers, with many examples out there, bloggers don’t need any training other than an eye for fashion, content curation and a Facebook and Instagram account. One (now) famous blogger is Chiara Ferragni, with her blog, ‘The Blonde Salad.’ She started her blog in 2009 whilst at a law school in the US, two years down the line she was awarded blogger of the moment by Vogue. Her blog is now worth $8 million, she gets 500,000 unique visitors every month and has about 7.4 million Instagram followers. This is very similar to word of mouth marketing which was an effective way of promotion before social media. (Reported by Ecem on March 25, 2018)